If You Can't Join 'Em, Beat 'Em

Yes, I said that. And I mean it.

Since its' initial introduction to businesses, I tried to bring artificial intelligence into my brokerage. I bought the hardware. I paid for the software licenses. I explored AI processing to assist my staff not replace them, assist them while keeping the human connection our clients valued. I wanted the best of both: machine speed with a human being answering the phone.

I ran into a wall. The insurers and the software providers told us we couldn't use it. AI, they said, would reveal the insurers' trade secrets to the world.

Read that again. The industry's position was that our own tools, in our own office, serving our own clients, were a threat to *their* secrets. So we were handcuffed, denied the very tools we needed to stay current, while being told it was for our own good.

The deep pockets won the race I couldn't run

I watched the rate of AI adoption among those with the deepest pockets, and I did the math. This was not a fight a single brokerage owner was prepared to take on. They had the capital, the data, and conveniently the rulebook.

So I waited. And three years later, here we are: insurance staff being replaced by computers, right on schedule, as the race to efficiency runs in full display. The same industry that told me AI was too dangerous for my office is now using it to eliminate the people in theirs. Funny how that works.

Some things still need a human

Here's what hasn't changed in 25 years of preaching it: you still need a true insurance professional to navigate the turbulent waters of risk management.

A computer can process a claim. It can't tell when a claim is being handled unfairly. Software can quote a policy in seconds. It can't look at your life and spot the discount nobody applied, the gap nobody noticed, the renewal that quietly doubled while nobody was watching. Efficiency is not advocacy. Speed is not judgment.

The industry is optimizing for shareholders. Somebody needs to optimize for the customer.

Swimming upstream

That's why I started Jasper Private Insurance Consultants not to swim with the rest of the fish in the river, but to swim upstream. To take everything AI can do and point it in the opposite direction: at solving complex situations for the insurance buyer, in ways that are always in the best interest of the customer, never the shareholder.

Here's what that looks like in practice:

• Finding unrealized discounts your current setup never applied because nobody was paid to look.

• Making sure claims are handled expeditiously and fairly with someone in your corner who knows what fair actually looks like.

• Keeping all of your insurance in one efficient, effective program no waste, no confusion, no four renewals scattered across the calendar.

The tools the industry wouldn't let me use for them, I'm now using against the problems they created. If you can't join 'em, beat 'em.

When you deal with Jasper Private Insurance Consultants, you know you're getting the best because there's nothing for sale here except the truth, backed by 25 years of knowing where the bodies are buried and the technology to dig them up faster than ever.

If you're tired of being processed and ready to be represented, start with a complimentary 30-minute assessment. Bring your policies. I'll bring the human judgment and the machine speed both pointed at you, for once.

Jeff Kristjanson, Jasper Private Insurance Consultants